Building a Customer-Centric Culture: Livestorm’s Way



On Demand Webinar

By now, most SaaS product companies are already bought in on the idea of customer-centricity. However, putting this spirit into action is often only expected of customer-facing teams such as Customer Success and Support. Add to this conflicting

 business-first considerations, and the hurdles that stand in the way of being truly customer-centric, as an organization, are many.


Livestorm is one such up and coming SaaS company where ‘Customer Centricity’ lies in the core of their business. Let’s hear from Gilles Bertaux, CEO of Livestorm on how Livestorm is able to stick with and build on the customer-centric vision and how they use customer feedback to align themselves on the customer needs. 



Key Takeaways :

  1. How to create a feedback workflow from customer-facing functions back into product and engineering 
  2. How to derive meaningful insights from churn data and act on it
  3. 'Customer-first' vs 'Business-first' approach - Why and How Livestorm keeps itself aligned to the former



Gilles Bertaux

CEO, Livestorm

Speakers

Shrimithran

Marketing, Chargebee